Crafting a Digital Presence from Scratch
The Challenge
Spheara approached me with a clear goal: they needed a website that fully reflected their brand. However, the company had no existing digital presence, and they wanted initial site designs delivered within a single week. They weren’t interested in hand sketches, so all solutions needed to be polished and high-fidelity from the start.
My Approach
Given the tight timeline and high expectations, I dove straight into Figma, creating full mockups for the website that captured the brand’s identity, flow, and user experience. Every decision—layout, typography, and color—was guided by Spheara’s brand language, ensuring the designs felt modern, cohesive, and intentional.
To complement the UX design, I produced all photography for the website. This included lifestyle imagery to illustrate the company’s mission in action, and professional headshots for the C-level leadership team. These visuals added personality and credibility to the website while keeping everything visually aligned.
Once the mockups and photography were finalized, I worked with a separate development team to implement the website. My goal was to ensure that the designs were translated faithfully, maintaining the integrity of the brand experience across the final product.
FINAL RESULTS
The Result
Within a week, Spheara had a complete set of polished, high-fidelity designs and original photography ready for development. The collaboration resulted in their first fully branded website—one that clearly communicates their identity, mission, and professionalism. Even with limited assets, the website successfully combines UX design and visual storytelling to engage users and establish a strong digital presence.
Key Takeaways
Fast-turnaround UX design is possible with focused, high-fidelity mockups.
Original photography strengthens brand consistency and credibility.
Collaboration with development teams ensures design vision carries through to the final product.
