GENLED Brands
(2017–2019)

Role: Graphic Designer – Branding & Marketing Assets

Overview
At GENLED Brands, I focused on creating and evolving branding assets for a small business client, supporting both their digital and print presence. Over time, my work expanded from core branding elements into email campaigns, product brochures, and detailed spec sheets, helping the sales team communicate clearly and consistently with clients.

Key Projects & Deliverables

  • Branding & Identity: Developed visual guidelines, logos, and marketing graphics to strengthen brand recognition.

  • Print Design: Designed and rebranded product brochures and spec sheets for print, ensuring a consistent, polished look across all materials.

  • Digital Marketing: Created email blast templates and social graphics, aligning with the brand’s style and messaging.

Process & Approach
Much of my time at GENLED was spent iterating on brochures—both updating existing materials and creating new layouts from scratch—always keeping usability, hierarchy, and brand consistency in mind. My work balanced aesthetics with clarity, making sure the sales team could communicate complex product information efficiently.

Impact

  • Streamlined marketing materials for the sales team, improving clarity and professionalism.

  • Developed a cohesive brand identity across print and digital touchpoints.

  • Built flexible templates and layouts that could be adapted for future campaigns.